18K Gold Plated Demi-Fine Jewellery
Love the look of gold without paying gold rates? Our 18K gold plated demi-fine jewellery brings you the warm glow of gold in earrings, necklace sets, rings, bangles and saree brooches, made in India by Desire Gem, a Jaipur jewellery maker since 2008. Everyday pieces start at just ₹250, and festive necklace sets and statement earrings are up to 70% off.
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- Extra 5% off automatically when you buy 2 or more items
- Use code WELCOME10 for 10% off (one use per customer)
- Free shipping across India, dispatched within 1 working day
Shop gold plated jewellery by type
- Gold plated earrings: studs, huggies, hoops, jhumkas, chandbalis and long drops
- Necklace and earring sets: matching sets for weddings, Karwa Chauth and Diwali
- Pendant necklaces: emerald-green, ruby-red and floral pendants
- Adjustable rings: colourful gemstone halo and statement rings, most fitting sizes 5 to 10
- Bangles and bracelets: including meenakari-style designer bangles
- Saree brooches: kundan, ruby and pearl designs for sarees and dupattas
- Polki collection: royal polki-style earrings and sets
Festive deals: up to 70% off
Necklace sets, jhumkas and chandbalis made for Karwa Chauth, Diwali and the wedding season. Stock is limited on many festive designs.
Everyday demi-fine jewellery under ₹999
Lightweight studs, huggies, hoops, chains and rings you can wear to college or the office, then straight into a festive evening.
Shop office wear · Shop party wear · Gifts for her
What is demi-fine jewellery?
Demi-fine jewellery sits between inexpensive fashion jewellery and solid gold. It is designed to look and feel premium, with better finishing than throwaway fashion pieces, at a price you can wear every day. Ours is made with 18K gold plating over brass and set with colourful stones, CZ, polki and kundan-style crystals, pearls and enamel.
| Fashion / imitation | 18K gold plated demi-fine | Solid gold (22K) | |
|---|---|---|---|
| Made of | Mixed alloys with a thin coating | Brass with 18K gold plating | 91.6% gold, BIS hallmarked |
| Price | Lowest | From ₹250 at Jewels Desire | Over ₹1.3 lakh per 10 g (October 2026), plus making charges |
| Best for | One-time outfits | Daily wear, office, festive looks and gifting | Heirlooms and investment |
| Resale value | None | None, it is fashion jewellery | Yes |
How to style gold plated jewellery this festive season
- Karwa Chauth and Diwali: pair a necklace and earring set or kundan jhumkas with your saree or lehenga, and add a brooch to pin your pallu in style.
- Office wear: keep it light with studs, huggies or a slim chain.
- Layering: wear a lightweight chain with a pendant necklace for an easy stacked look.
- Mix metals: gold and silver together is now a style statement. Try our dual-tone and silver-tone designs.
Care tips to keep the gold glow
- Put your jewellery on last, after perfume, lotion and hairspray.
- Take it off before bathing, swimming, workouts or sleep.
- Wipe gently with a soft, dry cloth after each wear.
- Store each piece separately in a pouch or box, away from moisture and air.
Frequently asked questions
Is 18K gold plated jewellery real gold?
It has a layer of 18K gold plating over a brass base. It is not solid gold and is not hallmarked, which is why it costs a fraction of gold jewellery. It is fashion jewellery, so it has no gold resale value.
Will gold plated jewellery fade?
All plating wears with time and friction. How long it lasts depends on how often you wear it and how you look after it. Following the care tips above keeps the finish looking new for longer.
What is the price range?
Everyday studs and chains start at ₹250. Statement earrings and necklace sets go up to about ₹2,600, many with a big discount on the MRP.
Do you offer cash on delivery?
We accept credit and debit cards, UPI, net banking and wallets. Cash on delivery is not available at the moment.
How long does delivery take?
Shipping is free across India. We dispatch within 1 working day and send your tracking link by SMS, WhatsApp and email. Orders to Jammu and Kashmir and the North East may take a little longer.
Can I buy in bulk for my boutique or for corporate gifts?
Yes. Desire Gem is the manufacturer, so boutiques, resellers and companies can buy direct. Contact us for bulk pricing.